Best Practices, Marketing & Productivity Ideas

1. Develop your Niche or Target Market – Specialize!
2. Leverage a solid CRM as the core of your business management
3. Use an IDX website with all MLS listings, easy
4. Get a Home Valuation Tool that sends automatic report updates
5. Get and share a personalized home search app with prospects and clients
6. Use a Pre-Listing Package
7. Upgrade your Listing and marketing Presentation
8. Get iREP Certified (iRealEstatePro.com) and leverage iBuyer Market
9. Time Block 1-2 hours per day for lead generation and followup
10. Send a local, monthly newsletter to your database and leads
11. Own your Online Presence – Zillow, Realtor, Yelp, Google Maps, etc.
12. Get more client reviews!
13. Spotlight a local business each month and promote on social & newsletter
14. Get a new headshot and refresh your bio on all profiles online
15. Publish a blog – post content at least monthly – share on social media
16. Volunteer – give back to a charity or community group
17. Join or start a networking or mastermind group
18. Put a call to action in your voicemail message: “Search all homes for sale..
19. Refresh all of your social media sites – branded cover images
20. Wear your brand! Get branded shirts and/or wear your nametag!
21. Add Call to action links in your email signature to your sites, social
22. Get an accountability partner or hire a coach!
23. Hold more effective open houses
24. Build an agent referral network and send a monthly newsletter
25. Practice role playing and scripts at least 3 times per week
26. Run ads on Facebook and Instagram
27. Create keyword specific Google ads
28. Use customized yard and open house signs
29. Conduct a professional buyer consultation and a buyer handbook
30. Hire an assistant or Virtual assistant (Fiverr.com for marketing, etc.)

Ideas for Your Database / Sphere of Influence

1. Home Anniversary Card Email and/or Call
2. Birthday Card, Email and/or Call
3. Annual Home Valuation
4. Closing Statement (send a copy of the closing statement to everyone who closed on a property with you this past year)
5. Send a Monthly Newsletter
6. Holiday Cards
7. Market/ Neighborhood Updates
8. Personal Notes
9. Pop-By’s
10. Calls/Lunches for A+ and A Clients
11. Use SendOut Cards https://www.sendoutcards.com/app
12. Signature client closing gift
13. Ask for referrals!

• Oh by the way … Who do you know…
• Reward your referrals
  • Movie Tickets, Gift Cards, Car wash, Gas cards
• Add referral language in your email signature, letters, mailers

14. Cross Endorsement Program

• Series of cross-promotional endorsements between you and other business
• Each endorsement must include a benefit to recipient (coupon, discount)
• Local Business Spotlight
• Promote in your monthly newsletter

15. Create a Referral Directory

• Send a letter to your database to see if they have a business or a service to promote
• Follow-up with a phone call to discuss
• Create a Directory (Hard Copy and/or Online)

16. Educational Seminars

• Real Estate Portfolio/Investing
• Home Selling & Buying Process
• Local Market Update
• Protecting Your Assets, Trust, Wills, Financial Planner
• Credit Repair and Credit Scores

17. Quarterly Thank You mailers or In-person delivery

• Batteries for smoke detectors
• Gift cert for house cleaning
• Book with a personal note
• Gift Basket with local products

18. Client Appreciation Week

Consider implementing a week of Client Appreciation. Plan and coordinate something special either mailed, emailed, or texted every day for a week.

19. Client Appreciation Event Ideas

• Holiday Party
• Rent out a theater – weeknight
• Fundraising events
• Host a local event (sports, super bowl, etc.)
• Donation in the client’s name
• Newer restaurant, pub – co-promotion
• Rent a Food truck
• Host a Private Wine Tasting
• Small dinner party at your home
• Happy Hour event at a local venue
• Take everyone to a baseball game
• Early Halloween party with canned food donations
• Summer BBQ at your office, home or local park
• Bowling Alley party
• Create a family fun fair with face painting, games, etc.
• Host a blood drive
• Host a block party for a neighborhood that you work or live in
• Host a game night
• Host a Wine & Painting Event

20. End of Year Holiday Connections

• Gratitude call, text, or mailer
• Pop-by with a gift (Pie before Thanksgiving, Champagne before New Year’s Day)
• Client Appreciation Event
  • Holiday party
  • Cookie Exchange
  • Pie Party
  • Host a watch party for sporting event (local teams, college bowls, super bowl)
• Happy Holiday – New Year card, text, call

IDEAS FOR VIDEO, VIDEO, VIDEO!

• Use your camera on your mobile phone to record a video
• Go Live! Facebook, Instagram, Twitter, LinkedIn, YouTube all have live options

1. About Me/Our Team – Introduce Yourself and Your Services
2. Buyer Focused Services
3. Pre-Listing Package
4. Your Listing Marketing Plan
5. Seller Tips Series
6. Buyer Tips Series

7. Local market updates
8. Neighborhood tours
9. Local Business Spotlight
10. Open House invitation
11. Live open house tour
12. Behind the scenes at a home inspection or walkthrough
13. Client testimonial & interview
14. Market update for your farm
15. New business or restaurant opening
16. Community spotlight (parks, recreation, museums, entertainment, sports)
17. 10 cool things to do for families in your city
18. Your top 5 restaurant recommendations
19. The best coffee shops in town
20. Favorite shopping spots
21. Interview a lender about financing programs/ trends
22. Interview a title or escrow officer
23. Interview a home inspector
24. Interview a home warranty rep – why you need one
25. Interview a home stager
26. Your top 5 home selling tips
27. Your top 5 home buying tips
28. Q & A session with a buyer or seller
29. Tips for investors/buying investment properties
30. Explain the short sale process
31. Discuss the value of upgrades and renovations to a home
32. 10 Reasons to Live in Your City
33. Promote an upcoming community event, festival, concert
34. Holiday – specific tips and ideas
35. Resources for real estate (zoning, utilities, crime statistics, relo, schools)
36. Local sports teams news and events
37. New home builder updates or home tour
38. Home Maintenance Tips
39. Home Staging Tips
40. Real Estate Industry news
41. 5 Day Trips/Staycations in your city
42. Best places to hike in your area
43. Top questions to ask your lender
44. Top 5 things to enhance your curb appeal
45. Explain the escrow and closing process
46. Discuss typical closing costs for buyers and sellers
47. Answer common questions you get from your clients
48. Share a topic you are passionate about (social media, negotiation, etc.)
49. Back to school tips
50. School information and resources

Need even more ideas to consider…

https://placester.com/real-estate-marketing-academy/12-outside-the-box-real-estate-marketing-ideas/

https://www.easyagentpro.com/blog/real-estate-marketing-ideas/

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