Real Estate Team Building Strategy #5: 6 Creative Ways to Attract Agents to Your Team

Your Sphere of Influence/Database Both your initial and ongoing success in attracting agents to join your team/company will be rooted in the relationships you already have with agents in your marketplace.

  • Who do you know in your local real estate market?
  • Who are agents you have done business with in the past?
  • Who knows you personally or by your business reputation?
  • Ask your database for referrals to licensees they know. Send a letter or email about opportunities in joining your team/company.

Co-op Agents
Agents who have done business with your office/team will be a great resource for potential recruits.

  • First, call your agent to congratulate them and ask about the co-op agent. Call and thank the agent for co-operating on a sale.
  • Send a personal note
  • Send a closing gift – balloon bouquet, edible arrangement, etc. sent to their office

Visit Open Houses
Whenever you see a competitor’s open house sign, stop by and visit the open house and the agent. Bring water, business cards, and brochure on your company/team. Close for an appointment or at least get their card and okay to send them info about your team.

Career Landing Page

Advertising can be effective as well and can be either in print medium or Internet-based. A consistent campaign over time will bring the best results rather than a one shot attempt. Some of the resources for print will include local newspapers, professional organizations, state publications of new licensees, purchased mailing lists and cooperating agents that your office has done business with.

Send an email flyer to your local Realtor Association list

Run ongoing ads on Craigslist, local online newspapers, and other classified sites.

Post agent career ads on sites like:


LinkedIn Search

Use the powerful LinkedIn search to identify potential candidates based on specific niches, criteria or an area you may have in common.

TIP – You must have an All-Star Profile! Check out our free training tutorial and download here:

Let’s Connect!

At Home Connect America: THE Home for Teams, we see YOU as a small business owner.  Home Connect America was created to help professionals like you build a successful real estate team.  Our purpose is to help you seamlessly connect your business, your life, and your community so that you realize your ultimate goals and dreams.  Our ultimate goal is to provide you with freedom.  Everyone has a different objective and we believe that you should have the freedom to achieve what you want.  We’ll be there to help you reach whatever that looks like for you.  We make it happen with specialized coaching, training, and business systems designed to show you how to operate a successful business focused on providing excellent service and results.

Contact Jan O’Brien for a confidential interview to learn more about our proprietary training and coaching programs, team systems and software. Call or text Jan at 702-858-9191.

Real Estate and Reality meet as co-hosts, Jan O’Brien and Matt Emerson bring you Tips, Tools, & Topics to supercharge your business. They’ll share their insights along with interviews with industry thought leaders. The ethos of WBNL Coaching is helping you to align and connect so that you can prosper. The Wandering Zen segment will offer you some inspiration so that you can disconnect and recharge.

Visit WBNL Podcast for all of our Episodes, Show Notes, Videos and Links to Resources

Subscribe/Listen on:
iTunes | Google Play Music | Stitcher | SoundCloud