Real Estate Team Building Strategy #5: 6 Creative Ways to Attract Agents to Your Team
Your Sphere of Influence/Database Both your initial and ongoing success in attracting agents to join your team/company will be rooted in the relationships you already have with agents in your marketplace.
- Who do you know in your local real estate market?
- Who are agents you have done business with in the past?
- Who knows you personally or by your business reputation?
- Ask your database for referrals to licensees they know. Send a letter or email about opportunities in joining your team/company.
Agents who have done business with your office/team will be a great resource for potential recruits.
- First, call your agent to congratulate them and ask about the co-op agent. Call and thank the agent for co-operating on a sale.
- Send a personal note
- Send a closing gift – balloon bouquet, edible arrangement, etc. sent to their office
Visit Open Houses
Whenever you see a competitor’s open house sign, stop by and visit the open house and the agent. Bring water, business cards, and brochure on your company/team. Close for an appointment or at least get their card and okay to send them info about your team.
Career Landing Page
- This is a must for teams with ongoing recruiting
- Integrate an online application (Google forms is a good option)
- At a minimum, add a page on your Website or a stand-alone site
- Some examples of a career (recruiting) landing page:
Advertising can be effective as well and can be either in print medium or Internet-based. A consistent campaign over time will bring the best results rather than a one shot attempt. Some of the resources for print will include local newspapers, professional organizations, state publications of new licensees, purchased mailing lists and cooperating agents that your office has done business with.
Send an email flyer to your local Realtor Association list
Run ongoing ads on Craigslist, local online newspapers, and other classified sites.
Post agent career ads on sites like:
Use the powerful LinkedIn search to identify potential candidates based on specific niches, criteria or an area you may have in common.
TIP – You must have an All-Star Profile! Check out our free training tutorial and download here: http://wbnlcoaching.com/11-power-tips-to-an-all-star-linkedin-profile/
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