Virtual Open Houses
Selecting an Open House
- Your Listing or one that has:
- Excellent photos (35-50)
- 3-D Tour
- Video Tour
- Single Property Website (if your listing)
- Get permission from listing agent in writing or email
Preparation Tips
- Know the property – are you able to walk virtual visitors through the property and describe the benefits, features, amenities, community, etc.?
- Get familiar with the comparable properties – Available Listings to Under Contract and Solds
- Create a Powerpoint – Introduction – Agenda for Day of Open House Zoom
- Know how to run a Zoom meeting…. Practice!
- Tutorial Playlist on YouTube:
- https://www.youtube.com/playlist?list=PLKpRxBfeD1kEM_I1lId3N_Xl77fKDzSXe
- Tips to Help You Work from Home/Remotely with Zoom
- https://blog.zoom.us/wordpress/2020/03/09/working-from-home-tips-to-meet-like-a-pro/
Virtual Open House Options
- 100% Virtual via Zoom (Zoom to Facebook Live)
- On-site at a vacant property or with seller permission AND using Facebook Live
- By appointment / scheduled 1-1 showings within a time block for the Open House
- People register for Open House and you coordinate a 30 –min block
- Use an app like Calendly to let registrants pick their 30 min window
Advertising & Promotion
- To drive registrations/ lead generation
- Create a Facebook Event
- Create an Eventbrite page
- Facebook Lead Form Ad
- Record a video to use for advertising
- NOTE: Include information on using Zoom (How to Join a meeting video)
- Promote to Neighborhood – get a list from the title company or data source like Ivy https://www.getivydata.com/
- Mailers
- Calls and texts
- Email invitations
- Send an invitation to your database and buyer prospects via your CRM
- Add your virtual open house info on LVR, Zillow, etc. (with Zoom Registration Link)
- Ask the seller to share the invitation and registration info (Do they use Next Door?)
- Send reminder texts and emails with Zoom info to join the meeting
Conducting the Virtual Open House
- Be prepared!
- Zoom practice
- Have all websites, your Powerpoint and any documents to share open and ready to go
- Arrive early
- Welcome guests
- Introduce Yourself and Share the Powerpoint with Agenda / Process
- Invite interaction and chat, questions
- Do a virtual walk-through using the photos, 3-D Tour / Single Property Website
Post Open House
- Survey participants – use survey monkey or Google forms
- Add to your CRM and follow-up with a link to Single Property Websites or Your Listings Details Page from your website and links to the video, 3D tours
- Make follow-up phone calls
- Add applicable leads to your buyer nurture campaign
Videographers / Photographers
NATIONAL
VIRTUANCE
https://www.virtuance.com/
702-720-5553, or Toll Free at 1-844-4-HDREAL (1-844-433-7325)
Lister Assister – other services
https://www.listerassister.com/
LAS VEGAS AREA
Wild Dog Digital
https://www.wilddogdigital.com
(702) 826-8708
Keith Diamond Photography
Cell 909-912-9491
keithdiamondphoto.com
Empire Home Tours
Jim Lindstrom, (702) 218-0632
https://www.empirehometours.com/
LV3DRealEstate
https://www.lv3drealestate.com
Call/Text: 702.955.4614
SINGLE PROPERTY WEBSITES
Crib Flyer https://www.cribflyer.com/
Agent Marketing https://agentmarketing.com/am/pricing/agents/
Today’s Downloads
- Presentation Slide Deck PowerPoint
- Virtual Open House Resources & Checklist
